DAYTONA BEACH, Fla. (Feb. 18, 2015) -- Toyota Motor Sales (TMS) U.S.A.,
Inc. and Daytona International Speedway today announced that ‘Dancing
With the Stars’ finalist and Paralympics bronze medalist Amy Purdy will
serve as the official pace car driver for the 2015 Daytona 500 on
Sunday, Feb. 22.
Purdy, a top-ranked adaptive snowboarder in
the U.S., will pace ‘The Great American Race’ in the bold, new Toyota
Camry that was redesigned for 2015.
“Another exciting moment
in my relationship with Toyota,” said Purdy. “As a race fan, I’m
thrilled to be invited to be the Honorary Pace Car driver at the biggest
race of the NASCAR season – the Daytona 500. This is another
opportunity to try something new and be bold in my own life. I can’t
wait to visit my fellow Toyota athletes and step into their world by
getting behind the wheel of the Camry pace car.”
Purdy had a
typical childhood until losing her legs at the age of 19 as a result of
meningitis, which led to an adulthood of extraordinary accomplishments.
The Las Vegas native is a three-time World Cup Para-Snowboard winner,
founded the non-profit Adaptive Action Sports organization and appeared
on ‘Dancing with the Stars’ in 2014 where she competed in the finals.
Purdy recently appeared in a Toyota television commercial during the
2015 Super Bowl that featured Purdy snowboarding and dancing to a
voiceover of Muhammad Ali’s ‘How Great I Am’ speech.
“Amy is a
tremendous athlete and she is an amazing ambassador for Toyota,” said
Ed Laukes, vice president marketing, performance and guest experience
for Toyota Motor Sales (TMS), U.S.A. “It’s great that she’s going to
join us in Daytona and serve as the official pace car driver for ‘The
Great American Race.’ Amy’s story is very American – one of hard work,
determination and overcoming incredible odds – so it made sense to give
her the opportunity to pace the Daytona 500 to start our season behind
the wheel of the American made Toyota Camry.”
This year’s
Daytona 500 will mark the second time the Toyota Camry has paced ‘The
Great American Race’ (2012, 2015). Camry drivers have combined for five
wins in Daytona – one NASCAR Sprint Cup Series victory and four in the
NASCAR Xfinity Series – but Toyota is yet to win the Daytona 500.
In addition to the Camry victories, Toyota Tundra drivers have won
eight-straight NASCAR Camping World Truck Series races in Daytona dating
back to 2007.
Toyota is an official partner of Daytona
International Speedway and is working closely with the track and its
parent company, International Speedway Corporation, to enhance the fan
experience at the famed facility. Toyota became the first founding
partner of the track’s ‘Daytona Rising’ redevelopment project when they
signed an 11-year agreement for the naming rights to one of the track’s
new fan injectors, which will serve as primary entry points into the
2.5-mile speedway.
The Toyota fan injector at Daytona will
include over 20,000 square feet of Toyota engagement and fan experience
that will vertically span four concourse levels.
Prior to the
Daytona 500 on Feb. 22, the official Toyota Camry pace car will be on
display in the Toyota Pit Pass display area in the vendor midway outside
of Daytona International Speedway’s Turn Four.